LINE OA Automation for Car Dealerships in Thailand

AI-made rich menus and model cards, campaigns you can schedule, and a 24/7 keyword bot that only sends answers you approved — for showrooms, used-car lots and sales teams that sell on LINE.

  • 50 free credits = 5 menus
  • No credit card required
  • Failed generations refunded
What you type

Car showroom in Bangkok, sleek and bold style. Rich menu with 6 buttons: New models, Test drive, Promotions, Financing, Book a service, Contact sales.

What you get

Image
2500 × 1686
Tap areas (JSON)
6 buttons
Cost
10 credits
Read22:00

How much is it per month?

Financing options

Monthly payments for every model

Down payment, term and approval

Choose a model and a term to see the monthly payment.

Open the calculator
22:00
New models
Test drive
Promotions
Financing
Book a service
Contact sales

The reply is a rich message you approved, sent when a customer's message contains one of your keywords.

Where dealerships lose customers on LINE

Common gaps in Thai dealerships' LINE OA — and what can be automated

  • Questions after closing

    Buyers message in the evening and at weekends. Without a reply until the next day, they keep shopping elsewhere.

  • The same answers, retyped

    Down payment, monthly instalments, trade-in, service hours: sales staff type the same answers every day.

  • Links lost in the chat

    A booking link sent once disappears in the chat history. A rich menu keeps it one tap away.

  • Customers on personal phones

    When salespeople chat from their personal LINE, the dealership can't see the conversation, and it leaves with the salesperson.

What LineBot.pro does for a dealership

Everything below is in the app today

  • Showroom rich menu

    Buttons like Book a service, Test drive, Promotions, New models and Contact sales. Each opens your own link (booking form, model pages) or sends a text your bot answers. 1–3 buttons: 2500×843; 4–6: 2500×1686. More on the AI rich menu maker.

  • Model and promotion cards

    A rich message per model or campaign: 1200×675 image, headline, text, a button to the model page and an optional Call us button. More on the rich message maker.

  • Campaigns you can schedule

    Year-end sales, Motor Expo invitations, service campaigns: send to all friends or to a list of LINE user IDs, now or later. 0 credits per send; LINE's message quota applies. More on LINE broadcasts.

  • 24/7 keyword bot

    Up to 8 topics × 15 keywords (financing, trade-in, service hours, location), each answered with an approved card. Optional AI routing: 1 credit per message with a daily cap, and it never writes its own answers. More on the LINE chatbot.

  • Hand over to a salesperson

    Phrases like “real person” — or แอดมิน and เจ้าหน้าที่ in Thai — pause the bot for that customer so your team takes over. Photos, locations and stickers always go to your team: the bot only answers text.

  • Test drives, service booking, CRM: your tools

    LineBot.pro doesn't book test drives or store leads. Buttons open the forms and pages you already use; integration with your CRM or workshop calendar is custom LINE API development.

Used-car lots: stock, finance and trade-ins

A small team, many cars and the same three questions all day

  • A card for each car worth pushing

    Make a rich message per car or per offer: year, mileage, price or monthly payment, and a button to the listing with your real photos (your website, a Facebook post or a marketplace ad). The AI draws the card's visual and can't use your own photos, so the listing carries the proof. When the car is sold, point the keyword to the next one.

  • One financing card

    Down payment, instalments, finance approval: one approved card explains your options and what to prepare, with a button to your calculator or a Call us button. The bot sends it whenever a message contains ดาวน์, ผ่อน or ไฟแนนซ์.

  • Trade-in photos go to a person

    A trade-in keyword (เทิร์น, trade-in) replies with the photos you need: all four sides, the odometer, the interior. The bot doesn't read photos, so they wait in your LINE OA chat for the person who prices cars.

Sales teams: one LINE OA, each salesperson's customers

Keep every conversation in the dealership's account, not on personal phones

  • The whole team in one account

    In LINE OA Manager, add each salesperson as a member with a permission type, such as administrator or operator (operators can't add administrators). They answer from the LINE Official Account app on their phones, and the chats stay with the dealership when someone leaves.

  • Each salesperson's follow-ups

    Tag each chat with the salesperson's name and keep notes the customer can't see: both are LINE OA Manager chat features, and a chat-tag audience lets a salesperson message only their own customers. LineBot.pro doesn't assign chats or keep a lead list.

  • Scripts for every stage

    First reply, financing, test drive, the follow-up after a visit, delivery day, the service hand-off and the referral ask: copy-ready messages in our guide LINE for car salespeople.

From test drive to after-sales and roadside help

Point each step to the right place: your booking page, your service centre, your roadside partner

  1. Step 1

    Test-drive requests

    A Test drive button in the rich menu opens your own booking page or form. LineBot.pro doesn't take bookings; a booking flow inside LINE (LIFF) is custom development.

  2. Step 2

    Delivery and new owners

    A rich menu button such as Owner's corner sends a keyword, and the bot replies with your new-owner card: first service, warranty contact and the service centre's booking link.

  3. Step 3

    Hand-off to the service centre

    After delivery, the service team takes over in the same LINE OA or its own. For garages and service centres, see LINE OA for auto repair shops. Service reminders are campaigns you schedule or LINE OA Manager's targeted broadcasts; LineBot.pro doesn't send them automatically.

  4. Step 4

    Roadside help

    Add a roadside card with your partner's number as a Call us button, so a stranded customer doesn't have to search for a tow truck. Towing operators: see LINE OA for towing and roadside assistance.

Examples for showrooms and service centres

Concrete set-ups you can copy

  • Instalment questions at night

    At 22:00 a buyer asks “ผ่อนเดือนละเท่าไหร่?” (how much per month?). The message contains ผ่อน, so the bot sends your financing card with a button to your calculator or promotion page.

  • Model card on tap

    The rich menu's SUV button sends the text “SUV”; the bot replies with your SUV card — image, key points and a button to the brochure page.

  • Motor Expo invitation

    Make an invitation card, schedule it for the week before the show and send it to all friends. Its button opens your appointment form.

  • Service campaign before Songkran

    Schedule a pre-trip check-up card to all friends. The Book a service button in your rich menu opens your workshop's booking page.

  • Several showrooms

    Connect each branch's LINE OA; every account has its own keyword bot and campaigns.

  • Launch kit in one click

    Save your dealership's brand profile in AI Studio, then make a wide banner, a rich message and a 3-button compact rich menu for a new model in one click.

Facts, not promises

  • 24/7

    keyword replies, 0 credits each

  • 1–6

    rich menu buttons with your links

  • 10

    credits per AI rich menu

  • 0

    credits to send a campaign

Product facts as of October 2026. LINE charges its own message fees by OA plan.

Example set-up

Friday 21:40: a buyer asks about instalments and gets the financing card at once. He taps SUV in the rich menu and receives the model card. On Saturday morning he writes “real person”; the bot steps aside and a salesperson books his test drive through the usual form.

Illustrative — how the features fit together, not a customer quote

Pay for what you make. No subscription.

Each creation costs credits. You get 50 free when you sign up, then buy a one-time pack when you need more. Credits never expire, and failed generations are refunded.

Credits per creation

Rich menu
10 credits
Rich message
8 credits
Banner
8 credits
LINE page kit (cover, profile picture, rich menu)
25 credits
Keyword reply by the bot
0 credits
Sending a broadcast
0 credits

Broadcasts use your LINE plan's monthly message quota.

Credit packs, paid once

  • 50 credits5 rich menus฿149
  • 150 credits15 rich menus฿390
  • 500 credits50 rich menus฿990

One rich menu works out at ฿20–฿30, depending on the pack.

Prefer to have an expert help?

Our LINE team can check your account for a fixed price, or build what the tools don't do, quoted for your project.

LINE OA audit

A LINE specialist reviews your Official Account by hand and tells you what to fix first.

What you get

  • Account health check
  • Rich menu and message review
  • Comparison with competitors
  • Content and automation plan
  • Written report in 3–5 business days, then a 30-minute call

฿2,500one-time

Need test-drive booking or CRM integration on LINE?

Tell us about your dealership. We scope custom LINE work (Messaging API, LIFF) and reply by email.

Free consultationReply within 24hThailand, Japan & Taiwan

Frequently asked questions

Another question? Write to us

Is there a LINE OA automation tool for car dealerships in Thailand?

LineBot.pro isn't dealership-only software, but it covers the LINE OA work dealerships and used-car lots do most: AI rich menus (Book a service, Test drive, Promotions, Contact sales), model and promotion cards, scheduled campaigns and a keyword bot for common questions. You pay with credits as you go, and the app is available in Thai, English, Japanese and Chinese.

How is this different from a generic chatbot builder?

It isn't a flow builder: there are no conversation trees or lead forms. Every reply is a card you approved, and the AI can only choose among them — less to build, and nothing invented. If you need qualification flows or test-drive booking with a calendar, that's custom development.

What does it cost in THB?

Sign-up gives 50 free credits — enough for 5 AI rich menus. A rich menu costs 10 credits and a rich message 8; keyword replies and sending campaigns cost 0 credits. After that, buy one-time credit packs, with no subscription. LINE's own message fees are separate: in Thailand, as of October 2026, the Free plan includes 300 messages a month, Basic ฿1,280 includes 15,000 and Pro ฿1,780 includes 35,000 (excl. VAT). Details: LINE OA pricing 2026.

Can we use it for several showrooms or brands?

Yes. Connect each LINE OA with its Channel ID, channel secret and access token; every account gets its own keyword bot and campaigns. Rich menus are downloaded and set up in each account's LINE Official Account Manager.

Can each salesperson handle their own customers in one LINE OA?

Yes, with LINE OA Manager's own features: add each salesperson as a member of the account (permission types include administrator and operator), tag chats with the salesperson's name and keep notes. LineBot.pro doesn't assign chats or store leads; its keyword bot answers the common questions in every chat until the customer writes a handoff phrase. Scripts for each stage of the sale are in our guide for car salespeople.

Can buyers send trade-in photos to the bot?

The bot only answers text messages. Set a trade-in keyword reply that lists the photos you need; the photos then arrive in your LINE OA chat, where your team prices the car and replies.

Does it work after showroom hours?

Yes. Keyword replies run 24/7 in 1:1 chats. A buyer asking about financing at night gets your approved financing card; writing “real person” pauses the bot for him so a salesperson can follow up in the morning. There are no lead notifications, so check your LINE OA chats regularly.

Can it integrate with our CRM or DMS?

Not out of the box. Integrations — sending LINE leads to your CRM, booking services against your workshop calendar — are custom work through LINE API development. Tell us what you need.

Does it understand the Thai words buyers use?

The keywords are yours, so add what customers really type: ผ่อน, ดาวน์, ไฟแนนซ์, เทิร์นรถ, เช็กระยะ. With AI routing on (1 credit per message, daily cap), messages worded differently can still reach the right approved reply.

Start with your showroom's rich menu

Create it free, or tell us about the integration you need (test-drive booking, CRM, LIFF).

Create a showroom rich menuTalk to us about an integration

50 free credits at sign-up, no card needed. Then one-time credit packs — no subscription, and credits don't expire.