Best LINE OA Automation Tools in Thailand (2026 Pricing)

#The Short Answer

The best LINE OA automation tool in Thailand depends on the job. LINE OA Manager, free with every account, already covers rich menus, greeting messages, keyword auto-replies and scheduled broadcasts. Add LINE's own MyCustomer | CRM (฿369 a month, included in the Pro package) for points and membership. Pick an omnichannel inbox such as Zwiz.ai, Zaapi or ReadyPlanet R-ChatCenter if your team answers LINE, Facebook and Instagram together. Large brands that market from data look at Crescendo Lab MAAC or Omnichat. LineBot.pro fits if you want AI-made rich menus and messages, a keyword bot and broadcasts, paid per use. Whatever you pick, LINE's message package (฿0, ฿1,280 or ฿1,780 a month plus VAT) is billed separately.

We make LineBot.pro, one of the tools on this page. Details about the other tools come from their own websites, checked in October 2026 and linked below. Prices and features change, so confirm with the vendor before you buy.

#What to Compare Before You Choose

Most businesses start by counting features. These seven questions narrow the list faster:

1. What can't LINE OA Manager do for you? Rich menus, greeting messages, keyword auto-replies, scheduled and targeted broadcasts, step messages, coupons and reward cards come with every LINE OA at no tool cost. Pay for a tool only when it fills a real gap.
2. Who answers the chats? One owner on a phone, or a team sharing LINE, Facebook and Instagram chats? Teams need an inbox with chat assignment and staff roles.
3. How does the bot answer? Some tools let generative AI write replies; others only send answers you approved. For prices, stock, money or health questions, approved answers are the safer choice.
4. Do you need customer data? Points and membership, a sales pipeline and AI segments are three different CRM jobs. Check what each tool stores and whether you can export it.
5. Who makes the visuals? Rich menus need exact sizes (2500×1686 or 2500×843) and tap areas; see our rich menu size guide.
6. How is it billed? Per user per month, a yearly contract, quote only or pay per use. Add 7% VAT where prices exclude it, and remember LINE's message fee comes on top.
7. Who owns the webhook? A Messaging API channel has one webhook URL, so in practice one bot platform receives your chat events. Choose that platform first, and ask every vendor where customer data is stored and whether it signs a data processing agreement under PDPA.

#Tool-by-Tool Comparison

#LINE OA Manager (built in)

Best for: every LINE OA, as the starting point.

Every LINE OA in Thailand comes with rich menus, a greeting message, keyword auto-replies, scheduled and targeted broadcasts, step messages, coupons, reward cards and Insight statistics. LINE's manual notes that keyword replies fire only when a message matches the keyword exactly, so list the spellings customers really type. The free tier gives you 5 chat tags in total (1 per chat), 1 note per chat and 6 months of chat history. The OA Chat Package (฿555/month + VAT) raises that to 300 tags (30 per chat), 1,000 notes per chat and 5 years of history, and adds an AI Chatbot (Beta) that isn't open to every industry.

#MyCustomer | CRM (LINE Thailand)

Best for: shops and restaurants that want a points card and membership tiers inside LINE.

LINE's own membership system adds members as friends when they sign up, gives points by phone number, QR code or QR stickers on delivery orders, awards points automatically on LINE SHOPPING purchases, sets tiers from accumulated points, groups customers by spend, and issues gift vouchers and rewards. Customer data can be imported and exported; points at a POS require LINE MINI Eats. It costs ฿369/month + VAT, is included in the Pro package and starts with a 30-day trial (MyCustomer | CRM).

#ReadyPlanet (R-CRM, R-ChatCenter, R-Chatbot)

Best for: Thai sales teams that want leads, quotations and chats in one local system.

• R-CRM manages leads and accounts, the sales pipeline and activities, quotations and invoices, with reports in R-Insights, CSV import and a Facebook Lead Ads connection. There's a 14-day free trial (R-CRM). We couldn't find a published R-CRM price list in October 2026, so ask ReadyPlanet for a quote.
• R-ChatCenter puts website chat, LINE OA, Messenger and Instagram in one inbox, with labels, greeting and office-hours replies, saved replies, LINE group chats and the option to turn a chat into an R-CRM lead. It's included in every Readyplanet Management Platform (RMP) package: Premium ฿9,500, Gold ฿15,000 or Platinum ฿31,500 a year, excluding 7% VAT (R-ChatCenter).
• R-Chatbot answers LINE OA, Messenger and website chats with generative AI built on your own Q&A sets: Starter ฿59,000 a year (about 1,000 answers a month), Professional ฿119,000 (about 2,000) and Enterprise ฿239,000 (about 4,000), excluding VAT and the RMP package (R-Chatbot).

#Zwiz.ai

Best for: online sellers who get chats and comments on several platforms and want an AI chatbot in Thai.

Zwiz.ai auto-replies to chats and comments on Facebook, Instagram, LINE, TikTok and WhatsApp, lets admins work alongside the bot, broadcasts to customers, tags customers automatically, summarizes chats with AI and reports sales and chat times. It also offers a rich menu creator, a booking system (Zerva) and a points system (ZRMZ). Its homepage says plans start at ฿500 a month with a free trial; its pricing page lists yearly bundles with booking or points from ฿28,500 a year (Zwiz.ai, pricing).

#Zaapi

Best for: teams that sell through chat on LINE and other apps and need a shared inbox.

Zaapi's LINE integration covers a shared inbox with roles and chat assignment, AI agents for common questions, broadcasts with engagement metrics, behaviour tags and synced customer profiles (Zaapi for LINE). Its Thai pricing page lists Basic, Pro, Advanced and Enterprise plans billed monthly or yearly, with 3 users included and prices excluding 7% VAT; AI replies use tokens bought separately, and automation (chat assignment, labels, welcome messages, flow builder) starts on Pro (pricing).

#Crescendo Lab MAAC

Best for: larger brands with a marketing team that wants data-driven segments and journeys.

MAAC offers AI Smart Segmentation (purchase likelihood and churn risk), lookalike segments, a dynamic rich menu that changes with customer activity, automated journeys across LINE, email and SMS, cart reminders and an SMS fallback when LINE messages go unread. The CAAC module adds a multichannel inbox with a 360° customer profile (MAAC). The Thai pricing page lists Growth, Scale, Professional and Enterprise plans without prices; you request a demo or a quote (pricing).

#Omnichat

Best for: brands that run LINE alongside WhatsApp or WeChat in several markets.

Omnichat brings WhatsApp, Instagram, Messenger, LINE, WeChat and live chat into one platform, with broadcasts, coupons, interactive games and auto-tagging, and shows a LINE Biz-Solutions Tech Partner badge (Omnichat). Its website has Hong Kong, Taiwan, Japan and Southeast Asia (English) versions, but no Thai one. Plans are sized by contacts and users, sold yearly on quote, with a 14-day trial, and LINE message fees aren't included (pricing).

#LineBot.pro

Best for: small teams that want LINE-ready visuals and a dependable keyword bot without a monthly subscription.

• AI content: describe what you need and get a rich menu (image plus tap areas, 1 to 6 buttons, 2500×843 or 2500×1686), a rich message (a Flex bubble with image, text and button) or a banner, with PNG/JPEG and JSON to download. You upload rich menus in LINE OA Manager yourself; the app doesn't publish them to LINE. Failed generations are refunded.
• Keyword bot: up to 8 intents with up to 15 keywords each, and each intent replies with a rich message you approved. Keyword replies cost 0 credits. Optional AI routing picks an intent for messages your keywords miss (1 credit per message, only at 85% confidence or more, with a daily cap). The AI never writes answers itself, and handoff words such as "แอดมิน" pause the bot for that customer.
• Campaigns: broadcast an AI-made rich message to all friends or to a pasted list of LINE user IDs, now or scheduled. Sending costs 0 credits; LINE's message quota applies.
• Not included: contact database or CRM, tags and segments, open and click analytics, drip sequences, booking and loyalty.

A rich menu costs 10 credits, a rich message 8 and a banner 8. New accounts get 50 free credits; after that you buy one-time credit packs, with no subscription, and credits don't expire (pricing).

#Custom build on the Messaging API

Best for: workflows that depend on your own systems: stock, bookings, a dealer management system or a member database.

A developer writes the webhook server with LINE's official SDK, validates signatures and builds the admin screens. Start with our LINE chatbot development tutorial and the @line/bot-sdk Express middleware guide, or ask us for custom LINE development.

#Pricing in THB (October 2026)

Your bill has two parts: LINE's monthly package, which is the same whatever tool you use, and the tool's own fee.

1. LINE's package (LINE Thailand, prices excluding 7% VAT):

Pushed messages count: broadcasts, targeted sends, step messages and Messaging API push, multicast and broadcast. One broadcast to 2,000 friends uses 2,000 messages. Replies, greeting messages, keyword auto-replies and Reply API messages don't count. Plans in Japan and Taiwan are in our LINE Official Account pricing guide.

2. The tool's fee:

Example: a car dealership with 3,000 friends that sends two broadcasts a month uses 6,000 messages. That needs the Basic package (฿1,280 + VAT = ฿1,369.60 a month) whichever tool you choose. Any tool fee comes on top, while keyword replies to customers' questions stay free.

#Which Tool Fits Which Business

#Car dealerships: a practical setup

Buyers ask the same questions all day: the price of a model, this month's campaign, test-drive slots, service-centre hours. A setup that suits many Thai showrooms:

• A 6-button rich menu: book a test drive, book a service, promotions, new models, finance and insurance, contact sales. Each button opens your own form or page, or sends a text your bot answers.
• Keyword replies for model names, "ราคา" (price), "ผ่อน" (instalments), "ดาวน์" (down payment), "เช็กระยะ" (scheduled service) and branch names, each answered with an approved card.
• A handoff word such as "เซลล์" or "แอดมิน", so a salesperson takes over and the bot stays quiet.
• A CRM for the pipeline. LINE isn't a lead pipeline. If your sales team tracks leads, quotes and follow-ups, keep them in a sales CRM.

More ideas for showrooms and service centres: LINE for car dealerships.

#Build vs Buy

Build your own bot only if all three are true:

1. The workflow depends on your own data (stock, bookings, a dealer system) that no product connects to.
2. You have a developer to build it and keep it running after launch.
3. You're ready to follow LINE's platform changes yourself. LINE Notify, for example, closed on 31 March 2025, and businesses had to move their alerts to the Messaging API.

Otherwise, buy, and spend your time on content and replies. Points to check either way:

• One webhook per channel. Only one system receives chat events, so a custom bot and a SaaS bot can't both listen on the same channel without a relay in between.
• Signature validation on every webhook request, and channel access tokens kept out of your code repository.
• Rich menus through the API if you need layouts LINE OA Manager doesn't offer, such as 5 buttons (2 + 3).
• Who maintains it when the developer moves on.

A middle way: use products for the standard parts, and commission custom development or a LINE MINI App or LIFF app for the one workflow that's unique to you.

#Customer Data, CRM and Analytics

Tools differ most in what they remember about your customers:

Two facts shape any customer database on LINE:

• User IDs are per provider. The same person has a different LINE user ID under another company's provider, so lists from elsewhere don't match, and bought lists are useless.
• The webhook is the source. Follow, unfollow, message and postback events arrive at one webhook URL, and the system that receives them holds your data.

Under Thailand's PDPA you are the data controller: tell customers what you collect, get consent before using their data for marketing, and check where each vendor stores data and whether it signs a data processing agreement. For LINE's own CRM options in Thailand, Japan and Taiwan, read our LINE CRM guide.

#FAQ

Q: What are the best LINE OA automation tools in Thailand in 2026?

Start with LINE OA Manager, free with every account. Then add what's missing: MyCustomer | CRM for points (฿369 a month, included in Pro), Zwiz.ai, Zaapi or ReadyPlanet R-ChatCenter for a shared inbox and chatbot, Crescendo Lab MAAC or Omnichat for large-brand marketing automation, and LineBot.pro for AI-made rich menus and messages, a keyword bot and broadcasts paid per use.

Q: How much does ReadyPlanet's LINE OA management cost?

ReadyPlanet's LINE OA inbox, R-ChatCenter, is included in every Readyplanet Management Platform package, from ฿9,500 a year (Premium) excluding VAT. R-Chatbot starts at ฿59,000 a year for about 1,000 answers a month, plus the RMP package. R-CRM, the sales CRM, has a 14-day trial, and its price is on request. Figures as of October 2026.

Q: What does Crescendo Lab (MAAC) cost in Thailand?

Crescendo Lab doesn't publish prices. Its Thai pricing page lists Growth, Scale, Professional and Enterprise plans, each priced after a demo or a quote request. MAAC's strengths are AI segmentation, a dynamic rich menu and journeys across LINE, email and SMS.

Q: Which LINE OA tool suits a car dealership in Thailand?

Most dealerships need two things: fast answers on LINE and a pipeline for leads. A 6-button rich menu plus keyword replies for model names, prices and service booking covers the first, and LineBot.pro makes both. A sales CRM such as ReadyPlanet R-CRM covers the second. See LINE for car dealerships.

Q: Is there a free LINE OA automation tool?

Yes. LINE OA Manager is free and includes rich menus, greeting messages, keyword auto-replies and broadcasts within your message quota. LineBot.pro gives 50 free credits at sign-up with no card needed, and ReadyPlanet R-CRM, Zwiz.ai and Omnichat offer free trials.

Q: Do these tools include LINE's message fees?

No. LINE bills its package separately: 300 free messages a month, ฿1,280 for 15,000 or ฿1,780 for 35,000, plus VAT. Omnichat states that LINE fees are excluded, and LineBot.pro charges 0 credits per send, but every broadcast still counts toward your LINE quota.

---

Next steps:

• Design a rich menu with AI using your free credits
• Set up keyword replies and try them in the free simulator
• Plan your setup with the LINE automation guide for Thai SMEs
• Borrow wording from these LINE OA auto-reply examples
• Compare package costs in the LINE Official Account pricing guide