LINE Official Account Pricing 2026: Plans & Quotas

#How LINE OA Pricing Works

Creating a LINE Official Account is free in every market. What you pay for is one thing only: push messages — messages your account initiates — beyond your plan's monthly quota. Everything reactive stays free, at any volume.

Two structural facts shape every LINE budget:

1. Pricing is set per country. LINE publishes separate plan lineups for Thailand (THB), Japan (JPY) and Taiwan (TWD). The tier logic is identical — a free plan plus two paid tiers — but quotas and prices differ.
2. A "message" is one delivery to one friend. Broadcast once to 5,000 friends and you have used 5,000 messages, not one.

If you have not launched your account yet, start with our LINE Official Account setup guide — plan choice is step two, not step one.

#Official Plans by Country

All three markets follow the same three-tier structure. The figures below reflect the published tiers as of early 2026 — LINE adjusts pricing periodically, so always confirm on the official LINE for Business pricing page for your country before budgeting.

Notes that matter more than the sticker prices:

• Additional (overage) messages are generally only available on the top tier, billed per message (a few yen in Japan, fractions of an NT dollar in Taiwan, satang-level in Thailand). Free and mid tiers simply stop broadcasting when the quota runs out.
• Paid plans also unlock extras in some markets (e.g. premium ID discounts, better targeting options).
• Quotas reset monthly, and you can upgrade mid-month when a campaign needs headroom.

#Is the Free Plan Enough?

For many businesses, yes — at least at the start. Because replies never consume quota, an account used mainly for customer service can stay free indefinitely. A LINE chatbot answering FAQs through the Reply API costs you zero LINE messages no matter how many conversations it handles — see our guide to LINE customer service automation.

The free plan stops being enough the moment you market proactively:

• 200–300 messages/month is one broadcast to 200–300 friends. A modest account with 2,000 friends burns the entire Thai free quota with 15% of a single campaign.
• Drip sequences, restock alerts and appointment reminders are all push messages.
• You cannot buy overage on the free tier — campaigns just stop.

Rule of thumb: free plan for service-first accounts; mid tier once your friend count times monthly broadcasts exceeds the free quota; top tier when segmented campaigns become your main revenue channel.

#How Broadcast Limits Are Counted

The counting rules surprise most first-time operators:

• Recipients × sends, not sends. One broadcast to 10,000 friends = 10,000 messages.
• Up to 3 bubbles count as 1 message. A single send can bundle up to three message bubbles (text + image + rich message, for example) and is still counted once per recipient. Always bundle.
• Blocked friends don't count. Broadcasts are not delivered to users who blocked you, so your billable reach is target reach (friends minus blocks), not raw friend count.
• Targeted broadcasts count only actual recipients. Narrowcast to a 1,500-person audience and you spend 1,500 messages, even with 20,000 friends.
• Quota resets on the 1st of each month; unused messages do not roll over.

This is why the single most effective lever on your LINE bill is who you send to, not how often.

#Cost Optimization Tactics

#1. Segment before you send

Blasting all friends is the default — and the most expensive habit on the platform. Tag friends by interest, purchase history or source, then narrowcast. If only the 30% who bought in the last 90 days get your promo, a 40,000-message campaign becomes a 12,000-message campaign with better click-through. Our LINE marketing automation service is built around exactly this workflow.

#2. Move evergreen content into the rich menu

Opening hours, menus, price lists, booking links — none of that needs a broadcast. A well-designed rich menu is a permanent, tap-unlimited, quota-free storefront at the bottom of every chat.

#3. Prefer reply flows over push flows

Any message sent as a reply to a user action (keyword, postback, rich menu tap) is free. Structuring campaigns as "broadcast one teaser → chatbot handles the rest via replies" can cut message consumption by half or more.

#4. Clean your audience

Remove or exclude inactive segments. Broadcasting to friends who have not opened a message in six months buys you nothing but quota burn and higher block rates — which hurt future deliverability of your brand.

#5. Right-size the plan monthly

If you run two big campaign months a year, upgrade for those months and downgrade after. There is no long-term lock-in on LINE's own plans.

#When a Tool Pays for Itself

A concrete example (Japan-market numbers, same logic everywhere):

• 10,000 friends, 4 broadcasts/month to everyone = 40,000 messages → Standard plan (~¥15,000) plus ~10,000 overage messages at a few yen each — roughly ¥40,000–45,000/month.
• With segmentation, the same 4 campaigns go to the ~3,000 most relevant friends each = 12,000 messages → fits inside the Standard quota. Overage cost: ¥0.

The saving from segmentation alone typically exceeds the subscription cost of the automation tool doing the segmenting. That's the honest ROI case for platforms like LineBot.pro: not magic, just quota arithmetic plus time saved on manual sends. Compare that math against LineBot.pro's plans — the entry plan costs less than a handful of overage messages per day in most markets.

For restaurants, retail and clinics the effect compounds, because reminders and reorders are naturally segmentable — see our restaurant solution for a worked example.

#Frequently Asked Questions

Q: Is a LINE Official Account free? Yes — creating and operating an account costs nothing, and replies, auto-replies and rich menus are free forever. You only pay when push messages exceed your plan's monthly quota.

Q: Do chatbot replies count against my message quota? No. Messages sent through the Reply API (responding to a user's message or tap) are free and unlimited. Only account-initiated push messages (broadcast, narrowcast, push, multicast) consume quota.

Q: Is LINE OA pricing the same in every country? No. Thailand, Japan and Taiwan each have their own plan lineup and prices in local currency (THB / JPY / TWD). The three-tier structure is the same; the quotas and prices are not.

Q: What happens when I hit my broadcast limit? On free and mid tiers, broadcasts stop until the quota resets on the 1st. On the top tier you can usually purchase additional messages per-message. You can also upgrade mid-month.

Q: Does a message with an image and a text bubble count twice? No — a single send containing up to 3 bubbles counts as 1 message per recipient. Bundling bubbles is the easiest free optimization there is.

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Next steps:

• Get expert help with LINE Official Account management
• See how LineBot.pro pricing compares to your monthly overage bill
• Read the LINE Official Account setup guide
• Cut reply workload to zero with customer service automation