LINE Official Account Pricing 2026: Plans by Country

#How LINE OA Pricing Works

A LINE Official Account is free to open. As of October 2026, you pay for a monthly plan only to send more account-initiated messages than the free quota: 300 a month in Thailand, 200 in Japan and Taiwan. Replies, greeting messages and auto-replies are always free. Paid plans start at ฿1,280, ¥5,000 and NT$1,000 (Taiwan, from November 1).

LINE message pricing comes down to one rule: you pay for the messages your account starts, not for the conversations your customers start.

Two rules shape every LINE budget:

1. One message = one delivery to one friend. A broadcast to 2,000 friends uses 2,000 messages, not one.
2. Prices and plan names are set per country. Thailand, Japan and Taiwan each publish their own plans in local currency, and Taiwan's prices change on November 1, 2026.

Choosing a plan is step two. If your account isn't live yet, start with our guide to creating a LINE Official Account. If you'd rather have an expert check your setup and tell you which plan you actually need, that's what our LINE OA setup and audit service is for.

#LINE OA Plans by Country (October 2026)

What the table doesn't tell you:

• Plans without extra messages stop at the quota. That's every free plan, Japan's Light plan and Taiwan's Medium plan. Thailand is the only market where the entry paid plan (Basic) can keep sending past its quota.
• You're paying for volume, not features. Japan's plan page says it outright: features don't differ by plan, only the free message count and access to extra messages do. In Thailand, Pro also bundles the MyCustomer | CRM add-on.
• Quotas reset every month, and unused messages don't roll over.

#Official pricing pages (LINE help center links)

The figures above were checked on October 14, 2026. LINE revises prices from time to time, so confirm on your country's official page before you budget:

• Thailand: LINE for Business broadcast message packages and the LINE OA help center (Thai)
• Japan: LY Corporation for Business plan page (Japanese)
• Taiwan: LINE Biz-Solutions 2026 price adjustment notice (Traditional Chinese)
• Messaging API counting rules: LINE Developers Messaging API pricing

#Country Details: Thailand, Japan, Taiwan

#Thailand: Free, Basic and Pro

• Prices exclude 7% VAT. With VAT, Basic is ฿1,369.60 and Pro ฿1,904.60 a month.
• Extra messages cost ฿0.10 each on Basic and ฿0.06 on Pro (about ฿100 and ฿60 per 1,000). The free plan can't buy extra messages.
• MyCustomer | CRM, LINE Thailand's membership and CRM add-on, costs ฿369 a month plus VAT on Free or Basic and is included in Pro.
• Monthly packages can't be bought in the iOS app. Buy them in LINE Official Account Manager at manager.line.biz, using the mobile browser if you're on a phone.
• LINE Thailand counts messages by target reach: friends who are still active and haven't blocked you.

#Japan: Communication, Light and Standard

• Prices exclude consumption tax. Including 10% tax, Light is ¥5,500 and Standard ¥16,500 a month.
• Only Standard can send extra messages. Since October 1, 2026 they cost ¥3 each up to 200,000 a month and ¥2.5 beyond that (excl. tax), replacing the previous scale that started at ¥3 and fell with volume. LINE's own example: 500,000 extra messages cost ¥1,350,000.
• To send extra messages you set an extra-message cap. Sending stops when the cap is reached, although LINE describes the cap as approximate.
• Upgrades mid-month apply immediately: you pay the difference and receive the extra messages. Downgrades apply from the next month.
• The monthly fee is prepaid at the start of the month; extra messages are totaled at month-end and charged around the 10th of the following month. There is no annual billing.

#Taiwan: new prices from November 1, 2026

• Prices exclude tax. Free quotas don't change, and Medium and High include LINE's OA PLUS tools (auto-tagging, shop helper and more) at no extra cost.
• Keeping Medium or High after October 27, 2026 counts as accepting the new prices. To decline, switch to Light by October 27.
• Card auto-renewals are charged the new price on November 1. If the charge succeeds, you keep your plan and don't need to do anything.
• LINE Official Account Manager is under maintenance from October 28 (08:00) to November 2 and from November 24 (08:00) to November 25. During those windows you can't buy, upgrade or downgrade Medium or High plans or change your message limit, so LINE recommends making changes, and adding a backup credit card, before October 27.

#How Messages Are Counted

• Recipients × sends. One broadcast to 2,000 friends uses 2,000 messages; four broadcasts use 8,000.
• Bubbles don't multiply the count. A broadcast from LINE OA Manager can hold up to 3 speech bubbles (text, image, rich message, card-type message) and still counts as one message per recipient. A card-type message with up to 9 cards is a single bubble.
• API sends count recipients, not message objects. A Messaging API request can carry up to 5 message objects, and LINE still counts one message per recipient.
• Blocked friends don't count. Messages aren't delivered to people who blocked you, so they're not counted. Your billable audience is smaller than your friend count.
• Targeted broadcasts count only the people you target. Sending to a 1,500-person audience uses 1,500 messages even if you have 20,000 friends.
• The quota resets monthly and doesn't roll over. In Taiwan, LINE counts in Japan time (GMT+9), so a broadcast sent after 23:00 Taiwan time on the last day of the month falls into the next month.
• When the quota runs out, plans without extra messages can't send more until next month unless you upgrade. Through the API, an over-limit request returns an error and nothing is sent. Replies keep working.

LINE OA Manager estimates how many messages a broadcast will use before you confirm it. Our LINE OA broadcast guide walks through sending one step by step and checking that estimate.

#Which Plan Do You Need? Worked Examples

Multiply the friends you'll message by your sends per month, then choose the cheapest plan that covers the total. All prices below exclude tax.

Example 1: a café with 2,000 friends and 4 broadcasts a month = 8,000 messages

In Japan, sending twice a month instead (4,000 messages) keeps the café on Light at ¥5,000, a third of the cost.

Example 2: a retailer with 10,000 friends and 4 broadcasts a month = 40,000 messages

On Thailand's Basic plan the same volume would cost ฿1,280 + 25,000 × ฿0.10 = ฿3,780.

Example 3: a clinic that mostly answers questions

Patients message first; staff and auto-replies answer. Chats, auto-replies and the greeting message cost nothing, so the free plan works in all three markets, and its 200–300 free messages still cover one targeted reminder, for example to 150 patients due for a check-up.

#Thailand: when Pro beats Basic

Basic plus extra messages costs more than Pro once you send over 20,000 messages a month (฿1,280 + 5,000 × ฿0.10 = ฿1,780). If you also need MyCustomer | CRM (฿369 on Basic, included in Pro), Pro is cheaper from about 16,300 messages.

#LINE Messaging API Pricing

There is no separate fee for the LINE Messaging API. Messages your bot or system sends come out of the same monthly quota as broadcasts from LINE OA Manager:

• A request can include up to 5 message objects; the count is still one per recipient.
• If a send would exceed your monthly limit, the API returns an error and the messages aren't sent.
• Check usage with GET /v2/bot/message/quota (this month's limit) and GET /v2/bot/message/quota/consumption (messages sent so far).
• LINE Notify shut down on March 31, 2025. Alerts that moved to push messages now draw on your quota, so budget them like broadcasts.

The cheapest automation is built on replies: a bot that answers what customers ask uses no messages at all. That's the idea behind a reply-based LINE chatbot. Proactive pushes such as reminders and alerts are where API quota goes; your other costs are hosting and development.

#Other Costs to Budget

• Verified account badge. Thailand charges an ฿888 application fee once LINE approves the request. In Japan, applying for and using a verified account is free.
• Premium ID (a custom @ID instead of the random one). Japan: ¥100 a month or ¥1,200 a year today, rising to ¥400 a month or ¥4,800 a year (excl. tax) for purchases and renewals from December 1, 2026. Thailand and Taiwan sell premium IDs in LINE OA Manager; check the price at checkout. In Taiwan a premium ID can't be changed after purchase.
• Chat add-ons. Thailand's OA Chat Package costs ฿555 a month (chat history for up to 5 years, more chat tags). Japan's Chat Pro option costs ¥3,000 a month excl. tax (5-year chat history instead of 6 months). Taiwan sells a chat advanced plan (聊天進階方案).
• MyCustomer | CRM (Thailand). ฿369 a month plus VAT on Free or Basic, included in Pro.
• Ads. LINE Ads and Taiwan's add-friend ads (加好友廣告, for verified accounts) run on separate ad budgets; they aren't part of your Official Account plan.
• Design and development. Rich menu artwork, message creative, custom API work and hosting sit outside LINE's prices.

#How to Lower Your LINE OA Bill

1. Move evergreen information into the rich menu. Opening hours, menus, price lists and booking links don't need a broadcast, and rich menu taps are free.
2. Target instead of blasting everyone. LINE OA Manager audiences let you message friends who clicked or opened an earlier broadcast, so you pay for people who still read you. In Thailand, targeted broadcasts need a target reach of at least 100 and an audience of at least 50.
3. Let replies do the work. A clear greeting message and keyword auto-replies answer routine questions for free; borrow ideas from these LINE auto-reply message examples.
4. Bundle up to 3 bubbles into one broadcast instead of sending three.
5. Cap the send. Thailand's OA Manager can limit a broadcast to a maximum number of messages, with recipients picked at random from your target. Japan and Taiwan let you cap extra messages or extra-message spend, and the API's narrowcast accepts a limit.
6. Upgrade only for peak months. In Japan an upgrade applies immediately for the difference and a downgrade applies from the next month, so you can request the downgrade during the peak month. In Taiwan, avoid the October 28–November 2 and November 24–25, 2026 maintenance windows.

#Where LineBot.pro Fits (and What It Costs)

LineBot.pro doesn't replace your LINE plan: LINE still bills message volume. What LineBot.pro charges for is AI generation, with pay-as-you-go credits instead of a subscription:

• New accounts get 50 free credits with no card, enough for 5 rich menus. After that you buy one-time credit packs: no subscription, and credits don't expire. See LineBot.pro pricing.
• Before you send, a campaign shows your current follower count and your account's monthly message quota. More on the LINE broadcast tool.
• Not sure which plan or setup you need? The one-time ฿2,500 LINE OA audit covers an account health check, competitor benchmark, content strategy, rich menu review and automation roadmap, with a 30-minute call and a written report in 3–5 business days.

#FAQ

Q: Is a LINE Official Account free?

Yes. Opening and running an account costs nothing, and chat replies, greeting messages, auto-replies and rich menus are free on every plan. You only pay if you choose a paid plan to send more messages than the free quota: 300 a month in Thailand, 200 in Japan and Taiwan.

Q: How much does a LINE Official Account cost per month?

As of October 2026: Thailand ฿0, ฿1,280 or ฿1,780 (plus 7% VAT); Japan ¥0, ¥5,000 or ¥15,000 (excl. tax); Taiwan NT$0, NT$1,000 or NT$1,400 from November 1, 2026 (NT$800 and NT$1,200 until October 31). Extra messages are billed on top where the plan allows them.

Q: What happens when I run out of messages?

On plans without extra messages (Free in Thailand, Communication and Light in Japan, Light and Medium usage in Taiwan) you can't send more broadcasts or push messages until next month unless you upgrade. On plans with extra messages, sending continues and each extra message is billed, up to the limit you set. Replies keep working either way.

Q: Can I change plans in the middle of the month?

Yes, from the billing section of LINE Official Account Manager (a payment method is required). In Japan an upgrade applies immediately, with the difference charged and the extra messages added, while a downgrade applies from the next month. In Taiwan, plan changes are unavailable during the October 28–November 2 and November 24–25, 2026 maintenance windows.

Q: Are replies and auto-replies charged?

No. 1:1 chat replies, auto-reply messages, greeting messages and Messaging API reply messages don't count toward your quota in Thailand, Japan or Taiwan. Only messages your account initiates count: broadcasts, targeted and step messages, and API push, multicast, broadcast and narrowcast.

Q: Does the LINE Messaging API cost extra?

There's no separate API fee. API messages use your plan's monthly quota: replies are free, and push, multicast, broadcast and narrowcast count one message per recipient, however many message objects (up to 5) the request contains.

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Next steps:

• See how to send and count a broadcast in the LINE OA broadcast guide
• Copy LINE auto-reply message examples that answer customers without using quota
• Get a second opinion on your plan with the LINE OA setup and audit service
• Compare LineBot.pro credit packs: one-time purchases, no subscription